Should your business advertise on TikTok?

Utilizing social media platforms to increase your brand awareness is part of a smart marketing strategy. The number of people who scroll through their Facebook and Instagram feed more than once a day is huge. Daily clever posts and content, along with ads, are all excellent strategies to engage your target audience and encourage clicks on your website.

The newest platform, TikTok, is exploding in popularity as of May 2020 the app had 800 million active users around the world. It provides a place to post light, fun videos that can make big impressions on users. While the majority of current users belong to a younger demographic, falling between the ages of 16 to 24, TikTok is the fastest growing social media platform in the world.

With the ever-expanding volume of people scrolling through every day, TikTok is a potential goldmine for advertising. How do you determine if it’s a smart move to dedicate marketing resources to advertising on TikTok for businesses?

Get your account set up and get started today

If open to creating content that is new and light-hearted (don’t worry, you don’t have to dance to post on the app) and interested in expanding awareness of your business to a younger audience, TikTok may be a great place to begin promoting your product or services.

Rather than airing a traditional advertisement, create appealing ideas to engage viewers, like issuing a fun challenge or post videos that showcase animals, while also including your brand identity. You are interacting with potential clients in a different way that feels pressure-free and fresh, increasing the likelihood they will share the content with their friends.

Remember, the key is to keep it authentic and light. You have a few minutes to make an impression while someone quickly scrolls through their phone. Anything that feels pushy or fake is not going to warrant a second look.

Be real, and get real customers

So, should your business be on TikTok? Yes, it’s a new frontier where the sky’s the limit in terms of how many eyeballs you can get on your content every day. If even a small percentage of the viewers take the next step and click on your website, your site analytics will increase exponentially. Social media plays a major role in nearly all business marketing strategy plans, and the sooner you get on board the better.

Is it time to refresh and update your marketing strategy and set up a TikTok account for your business? If you need help with these concepts, a business consultant can help you set future marketing and sales goals and devise a plan to achieve them.