Marketing Strategies and Plans

An organization can make the best product paying attention to every detail and assuring the best quality and still will not be able to make a profit without expert sales and marketing strategies and plans. Producing a product without a proper sales and marketing plan is no different than opening a store on Mars. It simply will not amount to financial success.

Khorrami Consulting can help organizations of all sizes build marketing teams and construct successful sales and marketing plans for their existing product lines or those that they are launching.

Building the Right Team

It is crucial to build the proper marketing team in order to assure success. Depending on the type and size of business and a variety of other factors, that marketing team may be wholly in-house, a combination of in-house and outside contractors, or wholly made up of an outside contractor team. Also, as a business grows and develops, it may require different types of marketing teams.

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In order to decide what your business needs in terms of a marketing team, it is important to start with an analysis of the business and its needs. Among other things, it will be necessary to look at the customer buying journey, the core competencies needed from the marketing team, and the core focuses for the marketing team. It is also important to develop a skills matrix, decide on a structure, have a handle on the available outside resources, and decide on an available budget.

The team at Khorrami Consulting can help businesses evaluate their marketing departments and staff, decide how to structure the best team, and then to construct that team and provide training to assure that they perform at their top level.

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Constructing Marketing Strategies and Plans

A top notch team needs to have the best strategy and plan against which to execute. And depending on the department they are intended to serve, they may require entirely different approaches. Additionally, they need to be done in close coordination with various departments, in particular sales. It is important to keep in mind that a great marketing department head is not necessarily a great marketing specialist.

It is important to assure that marketing heads and those who are in charge of designing strategies and plans have the requisite skills for those positions.

Khorrami Consulting not only can design and help execute on marketing strategies and plans, but also assist in putting together a top notch marketing team and department.

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