Crisis Management

What is Crisis? What does crisis management mean? In order to understand that, we must first understand what is a crisis? According to Merriam-Webster dictionary, crisis is an unstable or crucial time or state of affairs in which a decisive change is impending. In a business setting, a crisis can be defined as a crucial …

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What is Revenue Model and How Does it Create Value?

When expanding on your business idea, the most important thing you need to consider is how to satisfy the needs of your potential customers. To satisfy customer needs, you must provide value to them. Of course, you will have a tough time providing value to your customers without a proper business model. A good business …

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Shawn Khorrami Outlines Skills to Look for in A Successful CFO

The Chief Financial Officer (CFO), has a multitude of responsibilities within an organization, with nearly all of them being related to significant financial decisions. The combination of these detail-oriented tasks as well as administrative duties means that the CFO plays a vital role in ensuring that the company is running optimally as well as setting …

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Shawn Khorrami Explains What It Takes to Be a Successful CEO

The position of CEO within any company has a broad set of expectations associated with it. For CEOs to lead effectively, there are certain traits, behaviors, and ideals that can be a deciding factor in whether or not a particular CEO is fit for the job. Shawn Khorrami, the Founder of Khorrami Consulting, has an overview …

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Shawn Khorrami Explains How Optimizing Your Email Marketing Can Maximize Your ROI

Your return on investment (ROI), takes into account both cost and sales. Some marketing mediums return high sales but also cost too much – others cost very little but also return low sales. Email marketing is becoming the perfect mixture of low cost and strong return, and if your business has not yet taken advantage …

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How Current Trends are Transforming Email Marketing

by Special Guest Marcus Stanek Shawn Khorrami believes that if there was a theme for the 21st Century, it’s about doing more with less. If the end of the 20th Century represented the Information Age, then the beginning of the 21st Century is about getting a jump on the Productivity Age. A key ingredient to this Productivity Age …

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What are capital structures and why they matter

Capital structures are one of the most important subjects for a business, and yet commonly do not receive their due attention from a business’s founders, owners, and managers. In fact, they are among the least understood matters in a business. Although capital structures can present complicated scenarios, it is crucial for founders and owners to …

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