A product launch is like preparing to make a good first impression on a date. You want your target audience to be so impressed that they fall in love with your product instantly. But how do you make a good first impression?  Creating a new product goes beyond developing it. It involves product launching, promotion, …

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Why Your Company Needs a Business Strategy

Have you ever thought about why some companies perform better than others? Why have some companies stayed competitive over the years?  Well, companies that stand out create and execute an effective business strategy.  A business strategy is a powerful tool that helps a company define various components necessary to achieve its business goals.  These components …

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Employee appreciation

Khorrami Consulting: Top 7 Ways to Show Appreciation to Your Employees

Your employees work tirelessly behind the scenes. It is important to let them know how much they are appreciated for their contributions. Showing appreciation can increase employee morale, boost productivity and increase employee retention.  Employee appreciation shouldn’t be something you save for special days. You need to maximize every opportunity to show your employees that …

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What is Growth Marketing? 

With thousands of businesses established every month in the United States, it has become increasingly difficult for businesses to stand out from the saturated market.  Developing creative strategies with a customer-first approach is what growth marketing seeks to achieve.  It goes beyond customer acquisition and seeks to retain customers through constant experimentation and a focus …

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7 Best eCommerce Hosting Providers to Choose from

Setting up an eCommerce website can be tasking, especially for those with little-to-no technical knowledge about web development.  Many would-be online retailers have abandoned the prospects of whatever profit they would make online because they could not access beginner-friendly resources to set up an online store.  To develop an eCommerce website, you need two things: …

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