Email marketing continues to be one of the best performing digital marketing channels. If done right, it has an incredible ROI: For every $1 spent on email marketing, the ROI can get as high as $42. While email marketing can enjoy a very high ROI, success is by no means guaranteed. There are strategies to …
7 Important Email Marketing strategies to maximize conversions. Read More »
Setting up an eCommerce website can be tasking, especially for those with little-to-no technical knowledge about web development. Many would-be online retailers have abandoned the prospects of whatever profit they would make online because they could not access beginner-friendly resources to set up an online store. To develop an eCommerce website, you need two things: …
7 Best eCommerce Hosting Providers to Choose from Read More »
Getting a product-market-fit is key for every business thinking of how to increase sales and profit. In this article, we will explain the types of target markets you may find, give you real-life examples of market segments, and guide you through a step-by-step explanation of how to find the right target market for your online …
A few years ago, the high cost of renting, setting up, and maintaining a physical store and warehouse could have discouraged people from starting their businesses. But increased activities in eCommerce have changed much of this and truly opened small businesses to the global market. This is especially true now that we live in a …
Ecommerce 101: How to start a business from the scratch Read More »
If there’s one business model that has witnessed significant growth in recent times, it is eCommerce. Ecommerce has become a major part of the retail framework, accounting for as high as 4.2 trillion dollars in e-retail sales in 2020. In this article, we’ll be exploring what eCommerce is all about, from the benefits of eCommerce …
Best Marketing Strategies for 2022 2021 was a defining year for many businesses, especially in light of the pandemic. One thing is for sure, more businesses’ have now seen the need to be more strategic about their marketing. After all, marketing is a core aspect of any business. As the year draws to a close, …
What is Crisis? What does crisis management mean? In order to understand that, we must first understand what is a crisis? According to Merriam-Webster dictionary, crisis is an unstable or crucial time or state of affairs in which a decisive change is impending. In a business setting, a crisis can be defined as a crucial …
The Business Model Canvas is excellent for strategic business idea mapping and management, providing stakeholders the opportunity to better understand, test, and improve upon ideas, plans, and strategies. The tool is a one-page document that shows how the various parts of a business work together for success. You can sketch anywhere, either on a whiteboard …
When expanding on your business idea, the most important thing you need to consider is how to satisfy the needs of your potential customers. To satisfy customer needs, you must provide value to them. Of course, you will have a tough time providing value to your customers without a proper business model. A good business …
What is Revenue Model and How Does it Create Value? Read More »
The Chief Financial Officer (CFO), has a multitude of responsibilities within an organization, with nearly all of them being related to significant financial decisions. The combination of these detail-oriented tasks as well as administrative duties means that the CFO plays a vital role in ensuring that the company is running optimally as well as setting …
Shawn Khorrami Outlines Skills to Look for in A Successful CFO Read More »
