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8 Effective Tips to Manage a Gen Z Team  Generation Z popularly called Gen Z is gradually coming into the workforce. According to data, Gen Z will make up 27% of the global workforce by 2025. Gen Zers are the most diverse and innovative generation of employees yet. But harnessing their strengths requires new management skills. […]

A product launch is like preparing to make a good first impression on a date. You want your target audience to be so impressed that they fall in love with your product instantly. But how do you make a good first impression?  Creating a new product goes beyond developing it. It involves product launching, promotion,

A business strategy is a powerful tool that helps a company define various components necessary to achieve its business goals.  Have you ever thought about why some companies perform better than others? Why have some companies stayed competitive over the years?  Well, companies that stand out create and execute an effective strategy.  These components include

Your employees work tirelessly behind the scenes. It is important to let them know how much they are appreciated for their contributions. Showing appreciation can increase employee morale, boost productivity and increase employee retention.  Employee appreciation shouldn’t be something you save for special days. You need to maximize every opportunity to show your employees that

Growth marketing takes traditional marketing to another level, adding multiple layers like A/B testing, data-driven email campaigns, SEO optimization, value-adding blog posts, etc.  With thousands of businesses established every month in the United States, it has become increasingly difficult for businesses to stand out from the saturated market.  Developing creative strategies with a customer-first approach

Email marketing continues to be one of the best performing digital marketing channels. If done right, it has an incredible ROI: For every $1 spent on email marketing, the ROI can get as high as $42. While email marketing can enjoy a very high ROI, success is by no means guaranteed. There are strategies to

Setting up an eCommerce website can be tasking, especially for those with little-to-no technical knowledge about web development.  Many would-be online retailers have abandoned the prospects of whatever profit they would make online because they could not access beginner-friendly resources to set up an online store.  To develop an eCommerce website, you need two things:

Getting a product-market-fit is key for every business thinking of how to increase sales and profit. In this article, we will explain the types of target markets you may find, give you real-life examples of market segments, and guide you through a step-by-step explanation of how to find the right target market for your online

A few years ago, the high cost of renting, setting up, and maintaining a physical store and warehouse could have discouraged people from starting their businesses. But increased activities in eCommerce have changed much of this and truly opened small businesses to the global market. This is especially true now that we live in a