Olumide Idowu

Your employees work tirelessly behind the scenes. It is important to let them know how much they are appreciated for their contributions. Showing appreciation can increase employee morale, boost productivity and increase employee retention.  Employee appreciation shouldn’t be something you save for special days. You need to maximize every opportunity to show your employees that […]

Email marketing continues to be one of the best performing digital marketing channels. If done right, it has an incredible ROI: For every $1 spent on email marketing, the ROI can get as high as $42. While email marketing can enjoy a very high ROI, success is by no means guaranteed. There are strategies to

Setting up an eCommerce website can be tasking, especially for those with little-to-no technical knowledge about web development.  Many would-be online retailers have abandoned the prospects of whatever profit they would make online because they could not access beginner-friendly resources to set up an online store.  To develop an eCommerce website, you need two things:

Getting a product-market-fit is key for every business thinking of how to increase sales and profit. In this article, we will explain the types of target markets you may find, give you real-life examples of market segments, and guide you through a step-by-step explanation of how to find the right target market for your online

A few years ago, the high cost of renting, setting up, and maintaining a physical store and warehouse could have discouraged people from starting their businesses. But increased activities in eCommerce have changed much of this and truly opened small businesses to the global market. This is especially true now that we live in a

If there’s one business model that has witnessed significant growth in recent times, it is eCommerce. Ecommerce has become a major part of the retail framework, accounting for as high as 4.2 trillion dollars in e-retail sales in 2020.  In this article, we’ll be exploring what eCommerce is all about, from the benefits of eCommerce