Olumide Idowu

7 Best eCommerce Hosting Providers to Choose from

Setting up an eCommerce website can be tasking, especially for those with little-to-no technical knowledge about web development.  Many would-be online retailers have abandoned the prospects of whatever profit they would make online because they could not access beginner-friendly resources to set up an online store.  To develop an eCommerce website, you need two things: …

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Shawn Khorrami Explains How Optimizing Your Email Marketing Can Maximize Your ROI

Your return on investment (ROI), takes into account both cost and sales. Some marketing mediums return high sales but also cost too much – others cost very little but also return low sales. Email marketing is becoming the perfect mixture of low cost and strong return, and if your business has not yet taken advantage …

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What are capital structures and why they matter

Capital structures are one of the most important subjects for a business, and yet commonly do not receive their due attention from a business’s founders, owners, and managers. In fact, they are among the least understood matters in a business. Although capital structures can present complicated scenarios, it is crucial for founders and owners to …

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How smart businesses grew in 2020 despite COVID-19

The disruption of life around the world caused by the Covid-19 virus was something none of us saw coming. Unprecedented events, like the economic shutdown and stay-at-home mandate, have changed the norms of how business is conducted, including a huge increase in the proportion of online commerce. The Covid-19 economy caused a shift among professional …

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