Have you ever taken a class where, on the first day, the professor has everyone pair up and spend fifteen minutes getting to know their partner? At the end of the exercise, you introduce and give a short biography of your classmate to the rest of the group. Why do it this way rather than …
Utilizing social media platforms to increase your brand awareness is part of a smart marketing strategy. The number of people who scroll through their Facebook and Instagram feeds more than once a day is huge. Daily clever posts and content, along with ads, are all excellent strategies to engage your target audience and encourage clicks …
Culture is the identity or personality of your organization. It is similar to culture in any other realm. It is what distinguishes your company. It’s the collection of all of the attitudes, personalities, beliefs, values, and traditions of your organization. An organizational culture that is properly developed and nourished will help attract talent and keep …
Why you should be as purposeful about your culture as your brand Read More »
Do you want to build a flourishing business? You need to be aware and take care of your most valuable assets – Customers. As a business owner, there are three goals that your business success depends on: Leads; Customers; and Sales. But what are these goals if your customers don’t return? Here is where Customer …
Customer retention strategy to help your business Read More »
Starting a business begins with having a great idea and pursuing it with passion. If you are an entrepreneur, this part is exciting and may even come naturally. But what often is not as intuitive is figuring out how to ensure the company is turning a profit year in and year out. While this process …
How much should you reinvest into your business? Read More »
As cities open up and workers begin to return to their offices, prepping for life post-pandemic, it is necessary as an entrepreneur to create a fresh, workable strategy to help drive your business. However, it is one thing to create a strategy at this time, and it is quite another to understand how to make it …
Secrets of a successful business strategy in 2021 Read More »
E-commerce is a thriving business in the business world. Online store sales are expected to increase steadily this decade. There are lots of opportunities for business owners in the e-commerce industry to succeed. As an e-commerce business owner, it is not only ideal for you to know the opportunities available for you and your business, but …
Four E-commerce business models that work in 2021 Read More »
