Once a concept is in place, entrepreneurs and development teams must properly define and develop an actual product. That is not always an easy task. In fact, defining exactly the first iteration of a product can be quite challenging and require a number of steps. Specifically, the business has to move from concept to a […]
Minimum viable product: what it is and how to create it Read More »
The disruption of life around the world caused by the Covid-19 virus was something none of us saw coming. Unprecedented events, like the economic shutdown and stay-at-home mandate, have changed the norms of how business is conducted, including a huge increase in the proportion of online commerce. The Covid-19 economy caused a shift among professional
How smart businesses grew in 2020 despite COVID-19 Read More »
COVID continues to impact the economy across various industries. One thing is for sure, your online presence – whether improving what you already have or creating it from scratch – is among the most important steps that you will need to take. People are your most important resource, particularly when you are operating an e-commerce company or
Making tough workforce choices for COVID’s long-term impacts Read More »
As difficult as it is to imagine now, the crisis will end and each of us will move forward to a post-pandemic life. Whether it happens sometime in 2021 or perhaps early 2022, we will reach a point in the United States where the Coronavirus no longer impacts every aspect of your business. While there
Post-pandemic business strategies Read More »
Many new businesses start as one-person operations. As the owner/proprietor, you have complete control over all aspects of the company, while minimizing initial cost outlays. If your goal is to continue to expand the size and scope of the company, a time will come when you need help. Hiring your first employee is exciting because
How to hire your first employee Read More »
Living in the digital age means that we have a wealth of information at our fingertips. You can go online to find everything from how to make the perfect roast to how to file your taxes. While consulting the internet can be helpful in many areas, there are those in which you really need to
When should you hire a small business attorney? Read More »
When you ask business owners about the products that they offer, they are quick to list off all of their various offerings from tangible products, to subscriptions, and services. One thing that is almost always left off of the list is the company itself. Entrepreneurs and business owners must be very mindful that their company
Your company is your product Read More »
By now, you have lived in the world of COVID long enough to recognize the reality of the times. You have probably had to make some very tough decisions and looked at taking advantage of places where COVID has presented business opportunities. It is important to create repetitive frameworks and processes to make sure you
Using COVID to adjust and reinvent your business Read More »
Despite the continuously growing number of tools for marketing your business, such as video, artificial intelligence, virtual reality, email marketing remains one of the most effective arrows in your quiver when it comes to growing your business. In fact, email marketing continues to deliver some of the best ROIs of any of the digital marketing channels. In
How to turn your email list into a marketing machine Read More »
What you need to know about cryptocurrency is that, although new to the marketplace in relative terms, electronic currencies are firmly established and will likely become even more commonplace in the future. If you are not currently using it, it’s worth doing some investigating to find out how it could help your business. Using cryptocurrency
What your business should know about cryptocurrency Read More »
