Olumide Idowu

How to turn your email list into a marketing machine

Despite the continuously growing number of tools for marketing your business, such as video, artificial intelligence, virtual reality, email marketing remains one of the most effective arrows in your quiver when it comes to growing your business. In fact, email marketing continues to deliver some of the best ROIs of any of the digital marketing channels. In …

How to turn your email list into a marketing machine Read More »

What your business should know about cryptocurrency

What you need to know about cryptocurrency is that, although new to the marketplace in relative terms, electronic currencies are firmly established and will likely become even more commonplace in the future. If you are not currently using it, it’s worth doing some investigating to find out how it could help your business. Using cryptocurrency …

What your business should know about cryptocurrency Read More »

Why you should be as purposeful about your culture as your brand

Culture is the identity or personality of your organization. It is similar to culture in any other realm. It is what distinguishes your company. It’s the collection of all of the attitudes, personalities, beliefs, values, and traditions of your organization. An organizational culture that is properly developed and nourished will help attract talent and keep …

Why you should be as purposeful about your culture as your brand Read More »