Best Marketing Strategies for 2022 2021 was a defining year for many businesses, especially in light of the pandemic. One thing is for sure, more businesses’ have now seen the need to be more strategic about their marketing. After all, marketing is a core aspect of any business. As the year draws to a close, …
Entrepreneurship
Shawn Khorrami Outlines Skills to Look for in A Successful CFO
The Chief Financial Officer (CFO), has a multitude of responsibilities within an organization, with nearly all of them being related to significant financial decisions. The combination of these detail-oriented tasks as well as administrative duties means that the CFO plays a vital role in ensuring that the company is running optimally as well as setting …
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Shawn Khorrami Explains What It Takes to Be a Successful CEO
The position of CEO within any company has a broad set of expectations associated with it. For CEOs to lead effectively, there are certain traits, behaviors, and ideals that can be a deciding factor in whether or not a particular CEO is fit for the job. Shawn Khorrami, the Founder of Khorrami Consulting, has an overview …
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Your company is your product
When you ask business owners about the products that they offer, they are quick to list off all of their various offerings from tangible products, to subscriptions, and services. One thing that is almost always left off of the list is the company itself. Entrepreneurs and business owners must be very mindful that their company …