Best Marketing Strategies for 2022 2021 was a defining year for many businesses, especially in light of the pandemic. One thing is for sure, more businesses’ have now seen the need to be more strategic about their marketing. After all, marketing is a core aspect of any business. As the year draws to a close, …
Business Management
Shawn Khorrami Outlines Skills to Look for in A Successful CFO
The Chief Financial Officer (CFO), has a multitude of responsibilities within an organization, with nearly all of them being related to significant financial decisions. The combination of these detail-oriented tasks as well as administrative duties means that the CFO plays a vital role in ensuring that the company is running optimally as well as setting …
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Shawn Khorrami Explains What It Takes to Be a Successful CEO
The position of CEO within any company has a broad set of expectations associated with it. For CEOs to lead effectively, there are certain traits, behaviors, and ideals that can be a deciding factor in whether or not a particular CEO is fit for the job. Shawn Khorrami, the Founder of Khorrami Consulting, has an overview …
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What are capital structures and why they matter
Capital structures are one of the most important subjects for a business, and yet commonly do not receive their due attention from a business’s founders, owners, and managers. In fact, they are among the least understood matters in a business. Although capital structures can present complicated scenarios, it is crucial for founders and owners to …
Minimum viable product: what it is and how to create it
Once a concept is in place, entrepreneurs and development teams must properly define and develop an actual product. That is not always an easy task. In fact, defining exactly the first iteration of a product can be quite challenging and require a number of steps. Specifically, the business has to move from concept to a …
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Your company is your product
When you ask business owners about the products that they offer, they are quick to list off all of their various offerings from tangible products, to subscriptions, and services. One thing that is almost always left off of the list is the company itself. Entrepreneurs and business owners must be very mindful that their company …
Using COVID to adjust and reinvent your business
By now, you have lived in the world of COVID long enough to recognize the reality of the times. You have probably had to make some very tough decisions and looked at taking advantage of places where COVID has presented business opportunities. It is important to create repetitive frameworks and processes to make sure you …
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