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Launching a new product takes a lot of time, effort, and coordination of departments within the company. While there is a lot to think about at this exciting time, don’t overlook the importance of your product name. A good name contributes to the overall success of your product and establishes brand name recognition.  Choose a

The disruption of life around the world caused by the Covid-19 virus was something none of us saw coming. Unprecedented events, like the economic shutdown and stay-at-home mandate, have changed the norms of how business is conducted, including a huge increase in the proportion of online commerce. The Covid-19 economy caused a shift among professional

COVID continues to impact the economy across various industries. One thing is for sure, your online presence – whether improving what you already have or creating it from scratch – is among the most important steps that you will need to take. People are your most important resource, particularly when you are operating an e-commerce company or

As difficult as it is to imagine now, the crisis will end and each of us will move forward to a post-pandemic life. Whether it happens sometime in 2021 or perhaps early 2022, we will reach a point in the United States where the Coronavirus no longer impacts every aspect of your business. While there

Many new businesses start as one-person operations. As the owner/proprietor, you have complete control over all aspects of the company, while minimizing initial cost outlays. If your goal is to continue to expand the size and scope of the company, a time will come when you need help. Hiring your first employee is exciting because

Living in the digital age means that we have a wealth of information at our fingertips. You can go online to find everything from how to make the perfect roast to how to file your taxes. While consulting the internet can be helpful in many areas, there are those in which you really need to

Many small businesses place the vast majority of their focus on customer acquisition, the process of obtaining new customers for your product or service. It is important to keep in mind what many large companies have come to know all too well. It is much cheaper to retain a customer than to acquire a new

Of all the marketing metrics you have at your disposal, customer lifetime value or CLTV, is one of the most useful. CLTV refers to the amount of money an individual will bring to your brand during their lifetime as a paying customer. Rather than offering a generalized idea of customer’s shopping and purchasing habits, calculating