Why Your Company Needs a Business Strategy

A business strategy is a powerful tool that helps a company define various components necessary to achieve its business goals.  Have you ever thought about why some companies perform better than others? Why have some companies stayed competitive over the years? 

Well, companies that stand out create and execute an effective strategy. 

These components include how to handle competitors, needs, and expectations of consumers, resource allocation, hiring employees, as well as the overall growth and sustainability of the company. 

Creating an effective strategy is the bridge that turns your business goals into tangible success. 

Read on as we define what a business strategy is and why your company needs to have an effective strategy. In addition, we will also look at what you should consider while creating your strategy. 

What is a business strategy? 

A business strategy is a plan or outline of key decisions and actions stating how a company plans to achieve its set goals. A strategy will guide a company and help articulate various decision-making processes within the company.  

It also helps to define the roles of employees and departments and set the company on the path to achieving its major goals. 

A business strategy should contain the company goals and the best tools and tactics to achieve them. It should also include the product or service as well as the customers/market you plan to sell to. 

Why is a business strategy important? 

Here are a few reasons your company needs a business strategy: 

  • A business strategy helps to clearly define the goals and objectives of a company. It also outlines the steps to be taken to realize those goals. 
  • A business strategy helps you allocate resources for various business activities efficiently. 
  • A business strategy helps you identify strengths and weaknesses within your company. This will help you know how to double down on your strengths and create measures that eliminate your weaknesses. 
  • It can help you spot trends and opportunities for the future. A strategy can help you identify and examine consumer behavior, market changes, and technological changes which can affect the mode of business operation in the future. 
  • It also helps you identify strengths and opportunities that can become a competitive advantage for your company. This will help you stand out from the competition. 
  • A business strategy gives your company a direction for all individuals and prevents them from losing sight of the company’s goals. 

What you should consider while creating your business strategy

Now that we understand the importance of a strategy, let’s look at components you should consider as you create an effective strategy for your company: 

  1. Define long term goals and objectives 
  2. Define your core values
  3. Analyze your opportunities using SWOT analysis
  4. Articulate your tactics
  5. Plan your resources
  6. Build a competitive strategy
  7. Measure your progress

Define long-term goals and objectives 

In creating an effective business strategy, the first step is to define your long-term goals and objectives. Ask yourself questions like “what type of product or service will I be offering?” “Who are my customers and how do I find them?” “What activities will drive my company towards meeting its set goals?” 

Ensure you clearly define your goals and include an action plan that will help you meet them. Defining your goals and objectives will also help you build an effective marketing strategy that drives your business goals. 

Remember to create SMART(Specific, Measurable, Achievable, Realistic, and Time-bound) goals. 

Define your core values 

Your core values are key principles and beliefs that run your company. Your business strategy should contain your core values. What this does is give your employees and executives a clear definition of what is acceptable and what is not within the company. It teaches them how to conduct themselves at work and also promotes a healthy work culture. 

Analyze your opportunities using SWOT analysis

We mentioned earlier that one of the benefits of a business strategy is the ability to identify strengths, weaknesses, opportunities, and threats. This is called a SWOT analysis. A SWOT analysis will help you identify strengths and spot opportunities that exist. As you spot opportunities, it is important to analyze them and create an action plan to take advantage of those opportunities. 

The SWOT analysis will also help you diagnose your weaknesses and threats, so you can come up with a plan to address them. 

Articulate your tactics

As you build your business strategy, it is important to set operational tactics on how work should be done effectively. This will help you save time, money, and resources. 

Plan your resources

Your business strategy should include how you plan to gather resources and allocate them efficiently. It should also include who is responsible for the allocation of resources within the company. This will help you channel your resources efficiently and also spot areas of your businesses that need more or fewer resources. 

Build a competitive strategy 

Ensure that your strategy is competitive. What does that mean? It means that you need to look out for a market with little to no competition, to stand out and build your brand. This will help you position your company in a place of authority in the marketplace. You can carry out thorough market research to help you spot gaps and opportunities in the market that you can take advantage of. 

Measure your progress 

As you create your strategy, don’t forget to include metrics that help your company measure output and progress. This will help to ensure that you are staying on track with your business goals. It is also important to factor in risks and failures that could come up. These risks and failures could provide valuable insights to improve the future of your company. 


A solid business strategy is one way to ensure your company soars above the average. It helps you plan thoroughly and gives your business a structure and direction. 

If you need professional help creating an effective strategy for your company, you can reach out to Shawn Khorrami at Khorrami Consulting right away.