Shawn Khorrami Explains How Optimizing Your Email Marketing Can Maximize Your ROI

Your return on investment (ROI), takes into account both cost and sales. Some marketing mediums return high sales but also cost too much – others cost very little but also return low sales. Email marketing is becoming the perfect mixture of low cost and strong return, and if your business has not yet taken advantage …

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How Current Trends are Transforming Email Marketing

by Special Guest Marcus Stanek Shawn Khorrami believes that if there was a theme for the 21st Century, it’s about doing more with less. If the end of the 20th Century represented the Information Age, then the beginning of the 21st Century is about getting a jump on the Productivity Age. A key ingredient to this Productivity Age …

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What are capital structures and why they matter

Capital structures are one of the most important subjects for a business, and yet commonly do not receive their due attention from a business’s founders, owners, and managers. In fact, they are among the least understood matters in a business. Although capital structures can present complicated scenarios, it is crucial for founders and owners to …

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How smart businesses grew in 2020 despite COVID-19

The disruption of life around the world caused by the Covid-19 virus was something none of us saw coming. Unprecedented events, like the economic shutdown and stay-at-home mandate, have changed the norms of how business is conducted, including a huge increase in the proportion of online commerce. The Covid-19 economy caused a shift among professional …

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Making tough workforce choices for COVID’s long-term impacts

COVID continues to impact the economy across various industries. One thing is for sure, your online presence – whether improving what you already have or creating it from scratch – is among the most important steps that you will need to take. People are your most important resource, particularly when you are operating an e-commerce company or …

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