If there’s one business model that has witnessed significant growth in recent times, it is eCommerce. Ecommerce has become a major part of the retail framework, accounting for as high as 4.2 trillion dollars in e-retail sales in 2020. In this article, we’ll be exploring what eCommerce is all about, from the benefits of eCommerce …
Best Marketing Strategies for 2022 2021 was a defining year for many businesses, especially in light of the pandemic. One thing is for sure, more businesses’ have now seen the need to be more strategic about their marketing. After all, marketing is a core aspect of any business. As the year draws to a close, …
What is Crisis? What does crisis management mean? In order to understand that, we must first understand what is a crisis? According to Merriam-Webster dictionary, crisis is an unstable or crucial time or state of affairs in which a decisive change is impending. In a business setting, a crisis can be defined as a crucial …
The Business Model Canvas is excellent for strategic business idea mapping and management, providing stakeholders the opportunity to better understand, test, and improve upon ideas, plans, and strategies. The tool is a one-page document that shows how the various parts of a business work together for success. You can sketch anywhere, either on a whiteboard …
When expanding on your business idea, the most important thing you need to consider is how to satisfy the needs of your potential customers. To satisfy customer needs, you must provide value to them. Of course, you will have a tough time providing value to your customers without a proper business model. A good business …
What is Revenue Model and How Does it Create Value? Read More »
The Chief Financial Officer (CFO), has a multitude of responsibilities within an organization, with nearly all of them being related to significant financial decisions. The combination of these detail-oriented tasks as well as administrative duties means that the CFO plays a vital role in ensuring that the company is running optimally as well as setting …
Shawn Khorrami Outlines Skills to Look for in A Successful CFO Read More »
The position of CEO within any company has a broad set of expectations associated with it. For CEOs to lead effectively, there are certain traits, behaviors, and ideals that can be a deciding factor in whether or not a particular CEO is fit for the job. Shawn Khorrami, the Founder of Khorrami Consulting, has an overview …
Shawn Khorrami Explains What It Takes to Be a Successful CEO Read More »
Your return on investment (ROI), takes into account both cost and sales. Some marketing mediums return high sales but also cost too much – others cost very little but also return low sales. Email marketing is becoming the perfect mixture of low cost and strong return, and if your business has not yet taken advantage …
Shawn Khorrami Explains How Optimizing Your Email Marketing Can Maximize Your ROI Read More »
by Special Guest Marcus Stanek Shawn Khorrami believes that if there was a theme for the 21st Century, it’s about doing more with less. If the end of the 20th Century represented the Information Age, then the beginning of the 21st Century is about getting a jump on the Productivity Age. A key ingredient to this Productivity Age …
How Current Trends are Transforming Email Marketing Read More »
The health of your business depends on both maintaining your existing client base and actively working toward acquiring new customers. Growing your company entails having a system in place for lead generation. Gone are the days of going door to door to sell goods and services. We live in the digital age, and generating leads …
