Shawn Khorrami

As the months of 2021 slip away, plenty of employers and employees have adapted to the so-called new normal. But as we move more into a hopefully post Covid world, many leaders, employees, and job seekers are wondering what office-life will look like in the months and years to come. After relying on a remote […]

Some people will tell you to focus on sales and build up your sales team to reach prospects. Others will say you should focus on developing your marketing strategy to reach prospects. The big question is: are sales and marketing, not the same thing? No. Marketing and sales have differences — though both end goals

Does your day start with something like this? You wake up, roll over to reach for your phone before even getting off the bed, flip through a few social media channels. Then, while having breakfast, you reply to a few chats and emails as you prepare for work. You do the same while in the

As the marketing landscape continues to be transformed by technological innovation, marketing, and communications teams must keep up with industry trends to stay competitive. Of course, with new technologies and ways of leveraging them always emerging, professionals may not be sure where to focus their energies. As a business owner and marketer, it is essential

In today’s technology-driven world, it would be difficult to find someone who hasn’t heard about artificial intelligence. However, even those who know about artificial intelligence may have difficulty separating the facts from the fiction. As a start, it’s important to keep in mind that the overarching purpose of AI solutions for businesses is to solve

Everyone knows the definition of the word “employer,” but when it comes to “employer branding,” that is new not only to employees but also to many employers. And for every employer that is unfamiliar with the concept, there are countless others who lack the expertise to effectively brand their organizations. If you fall into either

Growth is always good news for any business. Growth, however, is often accompanied by growing pains. Part of that is an expanding workforce and the challenges of organizing, structuring, and managing it. One of the considerations is whether to adopt a leadership structure that is flat or hierarchical. This is a significant decision for an

Launching a successful business is synonymous with the entrepreneur’s dream. But hard work alone does not always lead to success. Starting a business comes with substantial risk. Realistically, about 90 percent of new startups need to obtain loans to get off the ground. However, many would-be entrepreneurs find themselves unprepared to tackle the challenge of