The position of CEO within any company has a broad set of expectations associated with it. For CEOs to lead effectively, there are certain traits, behaviors, and ideals that can be a deciding factor in whether or not a particular CEO is fit for the job. Shawn Khorrami, the Founder of Khorrami Consulting, has an overview …
Shawn Khorrami Explains What It Takes to Be a Successful CEO Read More »
by Special Guest Marcus Stanek Shawn Khorrami believes that if there was a theme for the 21st Century, it’s about doing more with less. If the end of the 20th Century represented the Information Age, then the beginning of the 21st Century is about getting a jump on the Productivity Age. A key ingredient to this Productivity Age …
How Current Trends are Transforming Email Marketing Read More »
Launching a new product takes a lot of time, effort, and coordination of departments within the company. While there is a lot to think about at this exciting time, don’t overlook the importance of your product name. A good name contributes to the overall success of your product and establishes brand name recognition. Choose a …
Many small businesses place the vast majority of their focus on customer acquisition, the process of obtaining new customers for your product or service. It is important to keep in mind what many large companies have come to know all too well. It is much cheaper to retain a customer than to acquire a new …
Of all the marketing metrics you have at your disposal, customer lifetime value or CLTV, is one of the most useful. CLTV refers to the amount of money an individual will bring to your brand during their lifetime as a paying customer. Rather than offering a generalized idea of customer’s shopping and purchasing habits, calculating …
How to calculate customer lifetime value for your business Read More »
Small business owners work hard at building their businesses, putting in long hours, and wearing a lot of different hats as they fill whatever role is necessary to move their venture forward. In order to be successful, a business needs a lot of ingredients and a whole lot of things need to be done right …
As the owner of an e-commerce business, you are likely working to grow your market share by attracting more traffic to your website. Considering the huge and ever-growing number of companies offering goods and services online these days, getting consumers to land on your site is an important part of marketing. There is another, effective …
When you own your own business, there are a great number of demands on your time and responsibilities that fall specifically to you. It’s easy to get caught up in a cycle where one project bleeds into the next project, and there’s no time to take care of business planning. It may get put off, …
Marketing is an integral part of every business and this includes online and offline. In fact, virtually every business must at some level also be a marketing company. For most businesses, effective marketing is the key to maximizing profits and can easily make the difference between a lucrative, thriving business and a defunct one. When …
5 Ways to instantly improve your marketing productivity Read More »
If the pandemic has taught us anything, it’s that we need to be open to changes in how we do business, sometimes at a much faster pace than we would like. Although we could not have foreseen the how rapidly the switch to a more fully digital economy has occurred, technology allowed many companies to …
