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As cities open up and workers begin to return to their offices, prepping for life post-pandemic, it is necessary as an entrepreneur to create a fresh, workable strategy to help drive your business.  However, it is one thing to create a strategy at this time, and it is quite another to understand how to make it […]

E-commerce is a thriving business in the business world. Online store sales are expected to increase steadily this decade. There are lots of opportunities for business owners in the e-commerce industry to succeed.  As an e-commerce business owner, it is not only ideal for you to know the opportunities available for you and your business, but

Marketing is an integral part of every business and this includes online and offline. In fact, virtually every business must at some level also be a marketing company. For most businesses, effective marketing is the key to maximizing profits and can easily make the difference between a lucrative, thriving business and a defunct one. When

If the pandemic has taught us anything, it’s that we need to be open to changes in how we do business, sometimes at a much faster pace than we would like. Although we could not have foreseen the how rapidly the switch to a more fully digital economy has occurred, technology allowed many companies to

As the months of 2021 slip away, plenty of employers and employees have adapted to the so-called new normal. But as we move more into a hopefully post Covid world, many leaders, employees, and job seekers are wondering what office-life will look like in the months and years to come. After relying on a remote

Some people will tell you to focus on sales and build up your sales team to reach prospects. Others will say you should focus on developing your marketing strategy to reach prospects. The big question is: are sales and marketing, not the same thing? No. Marketing and sales have differences — though both end goals

Does your day start with something like this? You wake up, roll over to reach for your phone before even getting off the bed, flip through a few social media channels. Then, while having breakfast, you reply to a few chats and emails as you prepare for work. You do the same while in the

As the marketing landscape continues to be transformed by technological innovation, marketing, and communications teams must keep up with industry trends to stay competitive. Of course, with new technologies and ways of leveraging them always emerging, professionals may not be sure where to focus their energies. As a business owner and marketer, it is essential

In today’s technology-driven world, it would be difficult to find someone who hasn’t heard about artificial intelligence. However, even those who know about artificial intelligence may have difficulty separating the facts from the fiction. As a start, it’s important to keep in mind that the overarching purpose of AI solutions for businesses is to solve

Everyone knows the definition of the word “employer,” but when it comes to “employer branding,” that is new not only to employees but also to many employers. And for every employer that is unfamiliar with the concept, there are countless others who lack the expertise to effectively brand their organizations. If you fall into either