When you own your own business, there are a great number of demands on your time and responsibilities that fall specifically to you. It’s easy to get caught up in a cycle where one project bleeds into the next project, and there’s no time to take care of business planning. It may get put off, […]

Do you want to build a flourishing business? You need to be aware and take care of your most valuable assets – Customers. As a business owner, there are three goals that your business success depends on: Leads; Customers; and Sales. But what are these goals if your customers don’t return? Here is where Customer

Starting a business begins with having a great idea and pursuing it with passion. If you are an entrepreneur, this part is exciting and may even come naturally. But what often is not as intuitive is figuring out how to ensure the company is turning a profit year in and year out.  While this process

As cities open up and workers begin to return to their offices, prepping for life post-pandemic, it is necessary as an entrepreneur to create a fresh, workable strategy to help drive your business.  However, it is one thing to create a strategy at this time, and it is quite another to understand how to make it

E-commerce is a thriving business in the business world. Online store sales are expected to increase steadily this decade. There are lots of opportunities for business owners in the e-commerce industry to succeed.  As an e-commerce business owner, it is not only ideal for you to know the opportunities available for you and your business, but

Marketing is an integral part of every business and this includes online and offline. In fact, virtually every business must at some level also be a marketing company. For most businesses, effective marketing is the key to maximizing profits and can easily make the difference between a lucrative, thriving business and a defunct one. When

If the pandemic has taught us anything, it’s that we need to be open to changes in how we do business, sometimes at a much faster pace than we would like. Although we could not have foreseen the how rapidly the switch to a more fully digital economy has occurred, technology allowed many companies to

As the months of 2021 slip away, plenty of employers and employees have adapted to the so-called new normal. But as we move more into a hopefully post Covid world, many leaders, employees, and job seekers are wondering what office-life will look like in the months and years to come. After relying on a remote

Some people will tell you to focus on sales and build up your sales team to reach prospects. Others will say you should focus on developing your marketing strategy to reach prospects. The big question is: are sales and marketing, not the same thing? No. Marketing and sales have differences — though both end goals

Does your day start with something like this? You wake up, roll over to reach for your phone before even getting off the bed, flip through a few social media channels. Then, while having breakfast, you reply to a few chats and emails as you prepare for work. You do the same while in the