Of all the marketing metrics you have at your disposal, customer lifetime value or CLTV, is one of the most useful. CLTV refers to the amount of money an individual will bring to your brand during their lifetime as a paying customer. Rather than offering a generalized idea of customer’s shopping and purchasing habits, calculating

Small business owners work hard at building their businesses, putting in long hours, and wearing a lot of different hats as they fill whatever role is necessary to move their venture forward. In order to be successful, a business needs a lot of ingredients and a whole lot of things need to be done right

As the owner of an e-commerce business, you are likely working to grow your market share by attracting more traffic to your website. Considering the huge and ever-growing number of companies offering goods and services online these days, getting consumers to land on your site is an important part of marketing. There is another, effective

Despite the continuously growing number of tools for marketing your business, such as video, artificial intelligence, virtual reality, email marketing remains one of the most effective arrows in your quiver when it comes to growing your business. In fact, email marketing continues to deliver some of the best ROIs of any of the digital marketing channels. In

What you need to know about cryptocurrency is that, although new to the marketplace in relative terms, electronic currencies are firmly established and will likely become even more commonplace in the future. If you are not currently using it, it’s worth doing some investigating to find out how it could help your business. Using cryptocurrency

Have you ever taken a class where, on the first day, the professor has everyone pair up and spend fifteen minutes getting to know their partner? At the end of the exercise, you introduce and give a short biography of your classmate to the rest of the group. Why do it this way rather than

Utilizing social media platforms to increase your brand awareness is part of a smart marketing strategy. The number of people who scroll through their Facebook and Instagram feeds more than once a day is huge. Daily clever posts and content, along with ads, are all excellent strategies to engage your target audience and encourage clicks

Culture is the identity or personality of your organization. It is similar to culture in any other realm. It is what distinguishes your company. It’s the collection of all of the attitudes, personalities, beliefs, values, and traditions of your organization. An organizational culture that is properly developed and nourished will help attract talent and keep