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Small business owners work hard at building their businesses, putting in long hours, and wearing a lot of different hats as they fill whatever role is necessary to move their venture forward. In order to be successful, a business needs a lot of ingredients and a whole lot of things need to be done right […]

As the owner of an e-commerce business, you are likely working to grow your market share by attracting more traffic to your website. Considering the huge and ever-growing number of companies offering goods and services online these days, getting consumers to land on your site is an important part of marketing. There is another, effective

Despite the continuously growing number of tools for marketing your business, such as video, artificial intelligence, virtual reality, email marketing remains one of the most effective arrows in your quiver when it comes to growing your business. In fact, email marketing continues to deliver some of the best ROIs of any of the digital marketing channels. In

What you need to know about cryptocurrency is that, although new to the marketplace in relative terms, electronic currencies are firmly established and will likely become even more commonplace in the future. If you are not currently using it, it’s worth doing some investigating to find out how it could help your business. Using cryptocurrency

Have you ever taken a class where, on the first day, the professor has everyone pair up and spend fifteen minutes getting to know their partner? At the end of the exercise, you introduce and give a short biography of your classmate to the rest of the group. Why do it this way rather than

Utilizing social media platforms to increase your brand awareness is part of a smart marketing strategy. The number of people who scroll through their Facebook and Instagram feeds more than once a day is huge. Daily clever posts and content, along with ads, are all excellent strategies to engage your target audience and encourage clicks

Culture is the identity or personality of your organization. It is similar to culture in any other realm. It is what distinguishes your company. It’s the collection of all of the attitudes, personalities, beliefs, values, and traditions of your organization. An organizational culture that is properly developed and nourished will help attract talent and keep

When you own your own business, there are a great number of demands on your time and responsibilities that fall specifically to you. It’s easy to get caught up in a cycle where one project bleeds into the next project, and there’s no time to take care of business planning. It may get put off,

Do you want to build a flourishing business? You need to be aware and take care of your most valuable assets – Customers. As a business owner, there are three goals that your business success depends on: Leads; Customers; and Sales. But what are these goals if your customers don’t return? Here is where Customer

Starting a business begins with having a great idea and pursuing it with passion. If you are an entrepreneur, this part is exciting and may even come naturally. But what often is not as intuitive is figuring out how to ensure the company is turning a profit year in and year out.  While this process